Experience &

Marketing Savvy.

About Us

We were formed with the belief that great ideas and great companies require specialization to be successful in the education market. We bring over 70 years of experience and market savvy to services that are wrapped around sales and marketing support. This includes advising, selling, and often, completely integrating support within companies. Our belief is centered on the need to help kids, teachers and administrators to have the most innovative and effective solutions in an ever-changing educational landscape.

Meet our Team

Over 70 years of experience and market savvy to services that are wrapped around sales and marketing support.

  • Buzz Rhodes
    Buzz Rhodes Chairman, Chief Strategy Officer

    As Chairman and Chief Strategy Officer, Buzz relies on his extensive background in sales and marketing to quickly assess a partner’s strengths and goals and help them to be more successful. Buzz began his career as a star sales rep in Florida where he was ranked number 2 in the country.

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    From there he moved into senior management positions for companies such as Macmillan, Open Court and Pearson, where he led his region to record sales for 3 years, while staying under budget, a feat he repeated for the next several years of his career. In fact, his history is one of rebuilding sales organizations and continually breaking sales records while lowering expenses.

    In 2004 he joined Heinemann Publishing as VP of Sales. Realizing that the company didn’t understand their end user, he transitioned the sales organization to a commissioned independent sales force, growing the business from $28 million to a 2014 close of over $180 million. Buzz is a graduate of Georgia Tech with a BS in Industrial Management,

  • Brent C. Rhodes
    Brent C. Rhodes Owner/CEO

    As the Owner and CEO of BBB Educational Enterprises, Brent partners with K-12 education institutions across the Southeast to help them meet their curriculum, instruction and technology goals.  Brent believes in truly listening and understanding each partner’s current successes and challenges before developing a plan/solution.

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    Brent has a unique perspective on education, sales and technology, having worked for two giants in educational publishing, Houghton Mifflin Harcourt and Pearson as well as for AT&T. Brent has years of experience working with multiple school districts in all areas of curriculum. He has been a part of multiple successful new product launches within K-12. It is his passion to improve learning for children of all ages. Brent is a graduate of Georgia Tech’s Scheller College of Business with a BS in Management.

  • Brian Rhodes
    Brian Rhodes President, Owner

    As President and Owner of BBB Educational Enterprises, Brian has to be equally adept at working with both companies and educational institutions. Fortunately, his background has given him extensive experience in both.

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    Having began his career in higher education within an academic unit, Brian developed skills in student advisement, business operations, funding and grants, which, combined with the satisfaction of helping students learn, drove him to pursue a career in educational sales. Mr. Rhodes worked for several large educational organizations, including Pearson and Scholastic, where he moved sales teams to great success. He demonstrated a particular talent for building teams from the ground up while keeping them focused on aligning solutions to the needs of customers. Brian is a graduate of Georgia State’s Robinson College of Business with a Bachelor of Business Administration. Brian resides in Birmingham, Alabama with his wife of 17 years Sarah and his four children, Nate, Emily, Michael, and Erin.

  • Janna Thomsen, M.Ed.
    Janna Thomsen, M.Ed. Account Executive – Central Florida

    As the Florida Account Executive, Janna has over 25 years’ experience in the field of education.  She obtained her Master’s Degree in Elementary Education from Mercer University with a specialization in Early Childhood. 

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    As a former elementary teacher, she taught second and third grade at nationally recognized blue-ribbon schools.  For the past 18 years, Janna has worked as an Account Executive for large publishing companies including Macmillan, McGraw-Hill and Scholastic Education. She has partnered and consulted with large Florida school districts helping them match solutions to the needs of their students. Her focus and passion has been in the content area of reading particularly with balanced literacy programs and working with English Language Learners.  Janna resides in Sarasota, Florida.

  • Pat Finkelstein
    Pat Finkelstein Director of Professional Learning

    Pat Finkelstein is Director of Professional Learning for BBB Educational Enterprises.  She received her advanced educational degrees from the University of Alabama in Birmingham. She also earned Reading Recovery Teacher Leader certification from Clemson University.

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    As an employee with Birmingham City Schools, she held various positions including elementary and resource teacher, Reading Recovery program specialist, assistant principal, and central office administrator. Pat knows that strong reading skills form the basis for learning in all subjects, therefore, she is a strong advocate of early literacy. She is dedicated to developing life-long learners. Pat is the proud mom of one son, Alex, and new daughter-in-law. She serves as a board member of the Animal League of Birmingham.

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