Experience &

Marketing Savvy.

About Us

We were formed with the belief that great ideas and great companies require specialization to be successful in the education market. We bring over 70 years of experience and market savvy to services that are wrapped around sales and marketing support. This includes advising, selling, and often, completely integrating support within companies. Our belief is centered on the need to help kids, teachers and administrators to have the most innovative and effective solutions in an ever-changing educational landscape.

Meet our Team

Over 70 years of experience and market savvy to services that are wrapped around sales and marketing support.

  • Buzz Rhodes
    Buzz Rhodes Chairman, Chief Strategy Officer

    As Chairman and Chief Strategy Officer, Buzz relies on his extensive background in sales and marketing to quickly assess a partner’s strengths and goals and help them to be more successful. Buzz began his career as a star sales rep in Florida where he was ranked number 2 in the country.

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    From there he moved into senior management positions for companies such as Macmillan, Open Court and Pearson, where he led his region to record sales for 3 years, while staying under budget, a feat he repeated for the next several years of his career. In fact, his history is one of rebuilding sales organizations and continually breaking sales records while lowering expenses.

    In 2004 he joined Heinemann Publishing as VP of Sales. Realizing that the company didn’t understand their end user, he transitioned the sales organization to a commissioned independent sales force, growing the business from $28 million to a 2014 close of over $180 million. Buzz is a graduate of Georgia Tech with a BS in Industrial Management,

  • Brent C. Rhodes
    Brent C. Rhodes Owner/CEO

    As the Owner and CEO of BBB Educational Enterprises, Brent partners with K-12 education institutions across the Southeast to help them meet their curriculum, instruction and technology goals.  Brent believes in truly listening and understanding each partner’s current successes and challenges before developing a plan/solution.

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    Brent has a unique perspective on education, sales and technology, having worked for two giants in educational publishing, Houghton Mifflin Harcourt and Pearson as well as for AT&T. Brent has years of experience working with multiple school districts in all areas of curriculum. He has been a part of multiple successful new product launches within K-12. It is his passion to improve learning for children of all ages. Brent is a graduate of Georgia Tech’s Scheller College of Business with a BS in Management.

  • Brian Rhodes
    Brian Rhodes President, Owner

    As President and Owner of BBB Educational Enterprises, Brian has to be equally adept at working with both companies and educational institutions. Fortunately, his background has given him extensive experience in both.

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    Having began his career in higher education within an academic unit, Brian developed skills in student advisement, business operations, funding and grants, which, combined with the satisfaction of helping students learn, drove him to pursue a career in educational sales. Mr. Rhodes worked for several large educational organizations, including Pearson and Scholastic, where he moved sales teams to great success. He demonstrated a particular talent for building teams from the ground up while keeping them focused on aligning solutions to the needs of customers. Brian is a graduate of Georgia State’s Robinson College of Business with a Bachelor of Business Administration. Brian resides in Birmingham, Alabama with his wife of 17 years Sarah and his four children, Nate, Emily, Michael, and Erin.

  • Leslie O’Kelley
    Leslie O’Kelley Consultant

    Leslie O’Kelley received her undergraduate degree from Auburn University. She continued her education at the University of Alabama at Birmingham, where she received her Master’s degree in Early Childhood Education and is certified Pre-K-6th grade.

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    Leslie taught in the Trussville City School System for 4 years. She spent 5 years volunteering for the Bell Center of Birmingham, AL, in which she worked with children who were at risk for developmental delays. For the past 5 years, she has been an active board member on the Parent Teacher Organization for her children’s school. Leslie has a strong passion for learning and strives to provide schools with the support they need to strengthen the education of all their students. She currently lives in Birmingham, Alabama with her husband, Michael, of 17 years and their three girls, Joss, Lissy and Anna Michael.

  • Beth Petrosian
    Beth Petrosian Director of Inside Sales

    Beth Petrosian is driven to listen to the unique needs of every school or district and help them achieve their goals through blended resources.

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    She graduated from the University of Massachusetts with a degree in education and worked for several years supporting schools in TX, CT, and MA in the area of Library and Computer Science.

    Most recently, Beth has been involved with major publishers as an account manager. Over the past decade, she has supported schools nationally to achieve transformation through K12 print supplemental and core programs; fueling transformation through technology – both content delivery SaaS platforms and demonstration hardware.

    Beth supports BBB’s efforts in all states directly and in conjunction with local representatives.

  • Tommy Harris
    Tommy Harris Regional Manager

    Tommy Harris has spent thirty years in educational publishing and software sales. Throughout the course of his experience, he has been a sales representative for Georgia, a manager in the Southeast region, and twice driven the National sales teams at the Vice President and Senior Vice President level for large publishing houses. Experience in sales leadership and usage fidelity for the end user are his passions.

  • Pat Finkelstein
    Pat Finkelstein Director of Professional Learning

    Pat Finkelstein is Director of Professional Learning for BBB Educational Enterprises.  She received her advanced educational degrees from the University of Alabama in Birmingham. She also earned Reading Recovery Teacher Leader certification from Clemson University.

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    As an employee with Birmingham City Schools, she held various positions including elementary and resource teacher, Reading Recovery program specialist, assistant principal, and central office administrator. Pat knows that strong reading skills form the basis for learning in all subjects, therefore, she is a strong advocate of early literacy. She is dedicated to developing life-long learners. Pat is the proud mom of one son, Alex, and new daughter-in-law. She serves as a board member of the Animal League of Birmingham.